I love working with creative people in all fields, from engineers to artists. You get different insights and perspectives and what we do is mashing up ideas. Taking people from two completely different worlds, putting them together and seeing what comes out. I love that. The unexpected. The key is to be open and receptive. There’s so much opportunity to make stuff that is over or under designed and that just isn’t useful, so it’s really important that the things that we do create, are things that are really relevant.
Dazed Digital | Game Changer: Mark Parker presents NikeFuel in NYC
